YouTube is a Mass Communication

I believe that YouTube goes beyond the old definition of mass communication. Aristotle describes communication as speaker, speech, and audience. This changed in the 20th century due to technology, mass communication is defined as transmitting messages through a media with gate keepers to receivers who offer feedback. YouTube is a different kind of mass communication; you deliver the message through your channel, to you, the receiver and you offer the feedback.

It's all about You.