Pattern of Change and Continuity

NBC fighting this new medium is an example of the pattern of change and continuity. NBC threatened YouTube.com with the possibility of being sued, just for having an video clip of their copyrighted SNL. From this point on YouTube had to be cautious on where the content of their videos came from. This caused a huge uproar from users who argued the clips only make them want to watch the shows more. By clicking on the link on the video you can read the argument the below video maker points out, NBC could have used the clips to their advantage, I agree with youtubedude, the maker of the clip, I believe SNL was at a low point and was not funny anymore. After watching Lazy Sunday, it sparked my curiousity in watching the show again.

A couple months after this threat NBC became a user on YouTube.com and started posting clips of their shows. This is a complete 180 from their first policy, the network did this because it finally saw an advantage to YouTube. NBC currently post videos clips of SNL as well as previews for their up and coming shows.

YouTube is a vast market place that can be used to the users advantage, not only can one upload videos for millions of people. The advertising potential of YouTube is great, not only can marketers use YouTube to make money, but YouTube itself has made enormous revenues. When the creators and owners of YouTube sold the website to Google in October 2006, they made $1.65 billion.

Above is a clip from NBC's Conan O'Brien Show.